A Boundedly Rational Decision Algorithm
Cognition requires scarce inputs, including time and concentration. Since cognition is costly, sophisticated decision-makers should use mental shortcuts, or heuristics, to reduce cognitive burdens. A model is proposed and tested that is motivated by these principles. It is believed this model achiev...
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Published in | The American economic review Vol. 90; no. 2; pp. 433 - 438 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Menasha, Wis
American Economic Association
01.05.2000
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Subjects | |
Online Access | Get full text |
ISSN | 0002-8282 1944-7981 |
DOI | 10.1257/aer.90.2.433 |
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Summary: | Cognition requires scarce inputs, including time and concentration. Since cognition is costly, sophisticated decision-makers should use mental shortcuts, or heuristics, to reduce cognitive burdens. A model is proposed and tested that is motivated by these principles. It is believed this model achieves four goals. First, the model makes quantitative behavioral predictions and, hence, provides a precise alternative to the rational-actor hypothesis. Second, the model is psychologically plausible because it is based on the actual decisions algorithms that subjects claim to use. Third, the model is empirically testable; such a test is provided in this paper. Fourth, the model is broadly applicable, because it can be used to analyze decision problems that can be represented in tree form. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 content type line 23 |
ISSN: | 0002-8282 1944-7981 |
DOI: | 10.1257/aer.90.2.433 |