A classification of eco-innovators: Insights from the Slovak forestry service sector

• Published in: Forest policy and economics Vol. 123; p. 102356
• Main Authors: Štěrbová, Martina, Výbošťok, Jozef, Šálka, Jaroslav
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 01.02.2021; Elsevier Science Ltd
• Subjects: Classification; Competition; Competitiveness; Consultancy services; Contractors; Cooperation; Data analysis; Eco-adopters; Eco-innovators; Environmental aspects; Environmental awareness; Environmental innovation; Forestry; Forestry service sector; Implementation; Innovations; Slovakia; Environmental innovation; Forestry service sector; Eco-innovators; Slovakia; Eco-adopters
• ISSN: 1389-9341; 1872-7050
• DOI: 10.1016/j.forpol.2020.102356

In the current economy, considerable attention is being paid towards the environmental aspect of carrying out activities in the forest. Therefore, eco-innovation implementation can be considered as a basic and crucial condition for the success and competitiveness of businesses. The aim of this study was to identify and classify the different types of eco-innovators in the Slovak forestry service sector according to their innovative behaviour, with emphasis on the contractors' environmental awareness. At the same time, the study focused on a better understanding of the factors influencing implementation of eco-innovations in the Slovak forestry service sector. Methodologically, it is based on the analysis of quantitative data collected through a questionnaire method from a representative sample of 204 contractors. To analyse the data, the statistical program R was used. Subsequently, based on factors influencing innovation behaviour and eco-innovation implementation, two basic categories: (1) eco-adopters and (2) non eco-adopters, as well as eight subcategories of eco-adopters, were identified and characterised. The most important factors affecting eco-innovation implementation are associated with availability of financial sources and information about innovations, forestry consultancy, cooperation with other actors, as well as laws and regulations. However, one of the most important aspect is the environmental awareness of the company. Eco-adopters with stronger environmental awareness invest more in eco-innovations. On the other hand, there are passive (non) eco-adopters that need to gain necessary knowledge and be pushed to eco-innovation implementation from the outside environment. In conclusion, the study outlines possible policy recommendations for improving the eco-innovation activities within the Slovak forestry service sector. •Entrepreneurs' environmental awareness effects eco-innovation implementation.•Support instruments should be adapted to different types of eco-innovators.•Specific instruments could support adoption and diffusion of eco-innovations.•Education and outside pressure can play a role in eco-innovation implementation.