How to use bottom-line writing in corporate communications

Efficient writing, or what the authors call bottom-line writing, results from writers telling the reader immediately what is their purpose in writing and what they expect of the reader. Inefficient, non-bottom-line writing does just the opposite. It displays a relentless use of discursive, circuitou...

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Bibliographic Details
Published inBusiness horizons Vol. 27; no. 4; pp. 24 - 30
Main Authors Fielden, John S., Dulek, Ronald E.
Format Journal Article
LanguageEnglish
Published Bloomington Elsevier Inc 01.07.1984
Elsevier Advanced Technology Publications
Published for the Indiana University Kelley School of Business by Elsevier Science, Inc., etc.
Elsevier Science Ltd
Subjects
Business communication
Business letters
Commercial correspondence
Communication
Correspondence
Innovations
Memoranda
Memorandums
Methods
Skills
Writing
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Summary:Efficient writing, or what the authors call bottom-line writing, results from writers telling the reader immediately what is their purpose in writing and what they expect of the reader. Inefficient, non-bottom-line writing does just the opposite. It displays a relentless use of discursive, circuitous organizational patterns.
ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(84)90053-3