Acceptance criteria in a Promotional Tourism Demarketing Plan

In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the...

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Bibliographic Details
Published inProcedia computer science Vol. 121; pp. 934 - 939
Main Authors Magalhães, Maria José, de Magalhães, Sérgio Tenreiro, Rodrigues, Carlos, Marques, Susana
Format Journal Article
LanguageEnglish
Published Elsevier B.V 2017
Subjects
acceptance criteria
acceptance tool
tourism demarketing
acceptance criteria
tourism demarketing
acceptance tool
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Summary:In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.
ISSN:1877-0509
1877-0509
DOI:10.1016/j.procs.2017.11.121