The Impact of the COVID-19 Pandemic on the Reputation Management of High-Tech Dentistry in Romania

• Published in: Sustainability Vol. 15; no. 1; p. 768
• Main Authors: Țap, Mădălin Dorel, Radu, Anamaria-Cătălina, Stanciu (Neculau), Cristina, Răducu, Raluca, Răpan, Ivona
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.01.2023
• Subjects: Brand image; Brand loyalty; Consumers; Coronaviruses; Corporate identity; Corporate image; COVID-19; Data collection; Dental metallurgy; Dental research; Dental technology; Dentistry; Dentists; Dependent variables; Epidemics; Health care industry; Independent variables; Market positioning; Marketing; Medical imaging; Pandemics; Perception; Public relations; Reputation management; Romania; Severe acute respiratory syndrome coronavirus 2; Social aspects; Sustainability; Technology application; Romania
• ISSN: 2071-1050; 2071-1050
• DOI: 10.3390/su15010768

The COVID-19 pandemic has influenced the activities carried out in several fields, including dentistry, to a high extent. The purpose of this paper is to determine the respondents’ perception of the image of dental practices in Romania following the COVID-19 pandemic. In order to fulfil the purpose of the research, a quantitative study was carried out, including data collection with the help of a questionnaire to 306 respondents. A multiple linear regression model was used in order to determine the type and intensity of existing links between the variables. The results illustrated that 50.8% of the variation in the dependent variable (respondents’ perception of the image of dental practices) is explained by the independent variables. The results obtained in this research are very important, both for the dentists who work in private clinics and for the managers who work inside them. They will therefore be aware of the main factors that must be emphasized if they want to improve the image of the medical practice or to increase the number of patients they have.