An agenda model of organisational communication

• Published in: Corporate communications Vol. 6; no. 1; pp. 47 - 52
• Main Author: Tukiainen, Tuuli
• Format: Journal Article
• Language: English
• Published: Bradford MCB UP Ltd 01.03.2001; Emerald Group Publishing Limited
• Subjects: Business communications; Communication; Communications systems; Companies; Content analysis; Corporate communications; Corporate culture; Human relations; Information communication; Managers; Methodology; Methods; Organizational behavior; Studies; Corporate culture; Models; Methodology; Corporate communications
• ISSN: 1356-3289; 1758-6046
• DOI: 10.1108/13563280110381224

The purpose of the study is to analyse the meanings and valuations the members of a working organisation attach to organisational communication and to construct them into a model of meanings of organisational communication. The result is the agenda model of organisational communication. The model shows that members of a working organisation see the communication culture construct from four dimensions of meaning. The dimensions are: the use of the communication system, superior communication and ways of conduct, horizontal face-to-face communication and the functioning of the communication process. The agenda model is a new kind of method to get the information needed for the planning and developing of communication in working organisations. The information analysed by the agenda model is useful when following the changes in communication satisfaction and subjective experiences among the personnel of an organisation.