Marketing differences study motivations between Luso and Brazil students

• Published in: Journal of open innovation Vol. 7; no. 2; pp. 1 - 17
• Main Authors: Rodrigues, Ricardo Gouveia, Silva, Rui, Leal, Carmem Pereira, Mainardes, Emerson Wagner
• Format: Journal Article
• Language: English
• Published: Basel MDPI 01.06.2021; Elsevier Ltd; Elsevier Limited; Elsevier
• Subjects: Academic achievement; Academic Motivation Scale; Active learning; Higher education; Higher education institutions; Knowledge; Learning; Luso-Brazilian Students; Marketing; Motivation; School environment; Students; Success; Teachers; Brazil; marketing; higher education; Luso–Brazilian students; Academic Motivation Scale
• ISSN: 2199-8531; 2199-8531
• DOI: 10.3390/joitmc7020124

Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study's general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students' motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies.