Posting With a Purpose: Improving Social Media Strategies to Communicate With Younger Generations

The presence of four generations in the workplace and professional associations, paired with the advent of social media outlets as a dominant form of communication, suggests opportunities for improving communication strategies to better appeal to younger generations. This process improvement initiat...

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Bibliographic Details
Published inClinical journal of oncology nursing Vol. 25; no. 3; pp. 337 - 341
Main Authors Rieger, Paula Trahan, Rozmus, Cathy L
Format Journal Article
LanguageEnglish
Published United States Oncology Nursing Society 01.06.2021
Subjects
Demographic aspects
Echo boom generation
Methods
Nursing
Nursing associations
Organizational communication
Public relations
Social aspects
Social media
Technology application
United States
generational cohorts
nursing
communication
social media
millennials
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Summary:The presence of four generations in the workplace and professional associations, paired with the advent of social media outlets as a dominant form of communication, suggests opportunities for improving communication strategies to better appeal to younger generations. This process improvement initiative sought to improve communication processes within a local chapter of the Oncology Nursing Society by using more diverse posting strategies that would speak to members' professional needs and included strategies encouraging members to view and engage with posts.
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ISSN:1092-1095
1538-067X
DOI:10.1188/21.CJON.337-341