The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank

• Published in: Journal of business-to-business marketing Vol. 30; no. 3; pp. 257 - 276
• Main Authors: Liu, Xiaoxiao, Chau, Ka Yin, Liu, Xiaoyun, Huang, Fei
• Format: Journal Article
• Language: English
• Published: Binghamton Routledge 03.07.2023; Taylor & Francis LLC
• Subjects: bank image; Bank technology; Commercial banks; Fintech-based mobile banking; information system success model; intention to use; Mobile commerce; perceived risk; Quality of service; User satisfaction; China
• ISSN: 1051-712X; 1547-0628
• DOI: 10.1080/1051712X.2023.2248970

The development of information technology has revolutionized the financial services offered by commercial banks. A growing number of banks have adopted Fintech services in the financial business to compete with other financial institutions and acquire a larger market share. However, whether customers will accept the new technological products remains subject to debate. This study aimed to analyze the impact mechanism of the intention to use Fintech-based mobile banking. Data were collected from 481 respondents across different regions in China, and structural equation modeling was used to verify the collected sample data. The results showed that system quality, service quality, and information quality of Fintech-based mobile banking positively affected user satisfaction. User satisfaction and bank image had a positive impact on the intention to use Fintech-based mobile banking. In addition, users' perceived risks associated with the platform had a negative impact on user satisfaction and intention to use. Therefore, commercial banks in China should strengthen publicity, constantly update the effective system, provide stress-free personalized service quality, and pay attention to corporate brand image.