National culture, online medium type, and first impression bias

Relying on participants with full time work experience, this study investigates if the national culture of an individual, and the culture dimensions of uncertainty avoidance, in-group collectivism and power distance affect first impression bias reduction within a personnel decision context. This stu...

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Bibliographic Details
Published inJournal of organizational computing and electronic commerce Vol. 30; no. 1; pp. 51 - 66
Main Authors Fang, Xiang, Rajkumar, T. M., Sena, Mark, Holsapple, Clyde
Format Journal Article
LanguageEnglish
Published Mahwah Taylor & Francis 02.01.2020
Lawrence Erlbaum Associates, Inc
Subjects
Bias
Culture
decision making
First impression bias
national culture
online medium type
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Summary:Relying on participants with full time work experience, this study investigates if the national culture of an individual, and the culture dimensions of uncertainty avoidance, in-group collectivism and power distance affect first impression bias reduction within a personnel decision context. This study also examines whether online video is superior to online text in reducing first impression bias in a hiring decision. We find that none of the above culture dimensions nor the type of medium used significantly affect first impression bias. However, we do find that national culture, operationalized as a dummy variable, reduces first impression bias to a significant degree.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:1091-9392
1532-7744
DOI:10.1080/10919392.2020.1713686