Visual Interactions with Strategy Tools: Producing Strategic Knowledge in Workshops

How do managers visually interact with strategy tools during workshops to produce knowledge about strategic issues? Building on the strategy‐as‐practice perspective and visual organization studies, we conceptualize workshops as arenas where visual interaction with strategy tools takes place. Followi...

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Bibliographic Details
Published inBritish journal of management Vol. 26; no. S1; pp. S48 - S66
Main Authors Paroutis, Sotirios, Franco, L. Alberto, Papadopoulos, Thanos
Format Journal Article
LanguageEnglish
Published London Blackwell Publishing Ltd 01.01.2015
Subjects
Management theory
Strategic management
Studies
Workshops
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Summary:How do managers visually interact with strategy tools during workshops to produce knowledge about strategic issues? Building on the strategy‐as‐practice perspective and visual organization studies, we conceptualize workshops as arenas where visual interaction with strategy tools takes place. Following this approach, we examine how a top management team creates a strategy tool during a workshop (using primarily video data). Our findings reveal three distinctive patterns of visual interactions: shift, inertia, and assembly. We also show how each of these patterns is enabled by the affordances of the tool used. Our study contributes to theoretical elaborations of how actors visually interact with strategy tools, which offers extensions to the strategy‐as‐practice and visual organization literatures.
Bibliography:ark:/67375/WNG-P179H77V-G
istex:F69316B151F9D79B6EDD9E61E51AC5D399DDBAEB
ArticleID:BJOM12081
Appendix S1. Visual Interactions
A free Video Abstract to accompany this article is available at: http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1467-8551.
ISSN:1045-3172
1467-8551
DOI:10.1111/1467-8551.12081