Strategy and Strategic Management Concepts: Are They Recognised by Management Students?
The purpose of this paper is to assess the acquired knowledge of university management students on strategy and strategic management concepts. Phenomenography was used in the analysis and a collective description was conducted. A sample of students taking management degrees at five universities was...
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Published in | E+M Ekonomie a Management Vol. 17; no. 1; pp. 43 - 61 |
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Main Authors | , , |
Format | Journal Article Magazine Article |
Language | English Czech |
Published |
Liberec
Technical University of Liberec
01.01.2014
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Subjects | |
Online Access | Get full text |
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Summary: | The purpose of this paper is to assess the acquired knowledge of university management students on strategy and strategic management concepts. Phenomenography was used in the analysis and a collective description was conducted. A sample of students taking management degrees at five universities was adopted. Following data analysis, a model explaining our definition of students is presented. This definition was compared with the existing literature. Our findings do not indicate a single, predominant concept but reflect a diverse set of existing concepts. We conclude that students do present difficulties when it comes to explaining their theoretical definition in real situations applied to organizations. The results contribute towards a better understanding of the universities surveyed, but cannot be generalized. Thus, we recommend future studies replicate this research project at other Higher Education Institutions and confirm the factors making up the construction of the definition of strategy from the perspective of future managers. Given that topics relating to strategy and strategic management are highly relevant to organizations today, it is of similar great importance to identifying just what future managers perceive about these issues. Our model explains the definition of strategy in the vision of young managers about to enter the market. A balance between the current schools of thought on strategy and an approach to the reality of enterprises are presented as challenges for both teachers and researchers in this field. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 1212-3609 0956-5221 1753-3619 0001-8392 0143-2095 1537-260X 0363-7425 0899-7640 0729-4260 1833-3672 0729-4360 1573-0913 0304-3797 2040-8269 0307-5079 0149-2063 1470-1294 0968-4883 0017-8012 0309-8265 1543-8643 0020-4277 0001-253X 0263-5577 1573-1898 1052-5629 0896-7911 0018-1560 1469-8366 0008-1256 2336-5064 1543-8643 |
DOI: | 10.15240/tul/001/2014-1-004 |