The Missing Link between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification

• Published in: Corporate reputation review Vol. 11; no. 2; pp. 169 - 181
• Main Authors: Peloza, John, Papania, Lisa
• Format: Journal Article
• Language: English
• Published: London Palgrave Macmillan UK 01.06.2008; Palgrave Macmillan
• Subjects: Academic Research; Business and Management; Corporate Communication/Public Relations; Corporate responsibility; Decision making; Employees; Financial performance; Influence; Legitimacy; Management; Market segments; Marketing; Social responsibility; Stakeholders; Stockholders; Studies; salience; identification; corporate social responsibility; stakeholders; financial performance; sustainability

In this paper, we present a framework for examining the relationship between corporate social responsibility (CSR) and firm financial performance. Ambiguity in empirical studies examining this relationship can be expected given both the ability and motivation of managers to focus their social respon...