The Missing Link between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification

In this paper, we present a framework for examining the relationship between corporate social responsibility (CSR) and firm financial performance. Ambiguity in empirical studies examining this relationship can be expected given both the ability and motivation of managers to focus their social respon...

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Bibliographic Details
Published inCorporate reputation review Vol. 11; no. 2; pp. 169 - 181
Main Authors Peloza, John, Papania, Lisa
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan UK 01.06.2008
Palgrave Macmillan
Subjects
Academic Research
Business and Management
Corporate Communication/Public Relations
Corporate responsibility
Decision making
Employees
Financial performance
Influence
Legitimacy
Management
Market segments
Marketing
Social responsibility
Stakeholders
Stockholders
Studies
salience
identification
corporate social responsibility
stakeholders
financial performance
sustainability
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Summary:In this paper, we present a framework for examining the relationship between corporate social responsibility (CSR) and firm financial performance. Ambiguity in empirical studies examining this relationship can be expected given both the ability and motivation of managers to focus their social responsibility initiatives on stakeholders with power, urgency and legitimacy. By considering the ability of stakeholders to reward or punish the firm based on their evaluations of the firm's activities, our model reconciles previously disparate findings in the relationship between CSR and corporate financial performance.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
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ISSN:1363-3589
1479-1889
DOI:10.1057/crr.2008.13