Ethical Values and Long-Term Orientation

• Published in: Journal of business ethics Vol. 71; no. 3; pp. 261 - 274
• Main Authors: Nevins, Jennifer L., Bearden, William O., Money, Bruce
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer 01.03.2007; Springer Nature B.V
• Series: Journal of Business Ethics
• Subjects: Belief & doubt; Business ethics; Business organization; Business studies; Business to business commerce; Conservatism; Consumers; Descriptive ethics; Environmental ethics; Ethical behavior; Ethics; Executives; formation of ethical beliefs; Hypotheses; International business; Islamic ethics; Marketing; measurement; Morality; Planning; Professional ethics; Protestant ethics; Social ethics; Society; Studies; time orientation; tradition; Traditions; Values; Work ethic; United States > US
• ISSN: 0167-4544; 1573-0697
• DOI: 10.1007/s10551-006-9138-x

Lapses in ethical conduct by those in corporate and public authority worldwide have given business researchers and practitioners alike cause to re-examine the antecedents to personal ethical values. We explore the relationship between ethical values and an individual's long-term orientation or LTO, defined as the degree to which one plans for and considers the future, as well as values traditions of the past. Our study also examines the role of work ethic and conservative attitudes in the formation of a person's long-term orientation and consequent ethical beliefs. Empirically testing these hypothesized relationships using data from 292 subjects, we find that long-term perspectives on tradition and planning indeed engender higher levels of ethical values. The results also support work ethic's role in fostering tradition and planning, as well as conservatism's positive association with planning. Additionally, we report how tradition and planning mediate the influence of conservatism and work ethic on the formation of ethical values. Limitations of the study and future research directions, as well as implications for business managers and academics, are also discussed.