Investigating American and Chinese Subjects’ explicit and implicit perceptions of AI-Generated artistic work

• Published in: Computers in human behavior Vol. 104; p. 106186
• Main Authors: Wu, Yuheng, Mou, Yi, Li, Zhipeng, Xu, Kun
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.03.2020; Elsevier Science Ltd
• Subjects: AI-Generated artistic work; Algorithms; Artificial intelligence; Attitudes; Experimental survey; Explicit perception; Implicit perception; United States > US; China; Explicit perception; AI-Generated artistic work; Artificial intelligence; Implicit perception; Experimental survey
• ISSN: 0747-5632; 1873-7692
• DOI: 10.1016/j.chb.2019.106186

As the prevalence of AI-generated content increases, examining viewers' perceptions of the content is crucial to understanding the human-machine relationship and further facilitating efficient human-machine collaboration. Prior literature has accumulated mixed findings regarding subjects' attitudes toward and perceptions of news and tweets written by natural language generation (NLG) algorithms. To resolve this inconsistency and expand our understanding beyond NLG, this study investigated the explicit and implicit perceptions of AI-generated poetry and painting held by subjects from two societies. An experimental survey was conducted to examine the subjects' explicit and implicit perceptions of AI-generated content in the U.S. and China. As the U.S. and China fiercely compete to lead the development of AI technology, their citizens exhibit divergent attitudes toward AI's performance in artistic work. The U.S. subjects were more critical of the AI- than the human-generated content, both explicitly and implicitly. Although the Chinese subjects were overtly positive about the AI-generated content, they appreciated less this content than the human-authored content. The findings enrich our understanding in the domain of AI generation. Theoretical and practical implications are discussed. •This study examines the perceptions of AI-generated artistic work.•An experimental survey was conducted.•American subjects' explicit and implicit appraisals were consistent.•Chinese subjects' explicit and implicit appraisals were different.•The bandwagon effect emerged among the Chinese subjects.