Framework for a Hospitality Big Data Warehouse: The Implementation of an Efficient Hospitality Business Intelligence System

In order to increase the hotel's competitiveness, to maximize its revenue, to meliorate its online reputation and improve customer relationship, the information about the hotel's business has to be managed by adequate information systems (IS). Those IS should be capable of returning knowle...

Full description

Saved in:
Bibliographic Details
Published inInternational journal of information systems in the service sector Vol. 9; no. 2; pp. 27 - 45
Main Authors Ramos, Célia M.Q, Martins, Daniel Jorge, Serra, Francisco, Lam, Roberto, Cardoso, Pedro J.S, Correia, Marisol B, Rodrigues, João M.F
Format Journal Article
LanguageEnglish
Published Hershey IGI Global 01.04.2017
Subjects
Big Data
Business intelligence
Business management software
Customer satisfaction
Customers
Data collection
Data warehouses
Hospitality industry
Hotels
Information management
Information services
Information systems
Intelligence (information)
Online information services
Online services
Product information
Warehouse stores
United States
Portugal
Online AccessGet full text

Cover

More Information
Summary:In order to increase the hotel's competitiveness, to maximize its revenue, to meliorate its online reputation and improve customer relationship, the information about the hotel's business has to be managed by adequate information systems (IS). Those IS should be capable of returning knowledge from a necessarily large quantity of information, anticipating and influencing the consumer's behaviour. One way to manage the information is to develop a Big Data Warehouse (BDW), which includes information from internal sources (e.g., Data Warehouse) and external sources (e.g., competitive set and customers' opinions). This paper presents a framework for a Hospitality Big Data Warehouse (HBDW). The framework includes a (1) Web crawler that periodically accesses targeted websites to automatically extract information from them, and a (2) data model to organize and consolidate the collected data into a HBDW. Additionally, the usefulness of this HBDW to the development of the business analytical tools is discussed, keeping in mind the implementation of the business intelligence (BI) concepts.
ISSN:1935-5688
1935-5696
DOI:10.4018/IJISSS.2017040102