Strategies for integrating farmers into modern vegetable supply chains in Vietnam: farmer attitudes and willingness to accept

In Vietnam, the development of so‐called ‘modern’ vegetable supply chains is receiving considerable interest amongst researchers and governments. This interest partly stems from the view that enhancements in food safety can be achieved if farmers are willing to adopt supply chains that are often ass...

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Bibliographic Details
Published inThe Australian journal of agricultural and resource economics Vol. 63; no. 2; pp. 265 - 281
Main Authors Pham, Hung Duy, Crase, Lin, Burton, Michael, Cooper, Bethany
Format Journal Article
LanguageEnglish
Published Oxford Blackwell Publishing Ltd 01.04.2019
Subjects
Agricultural economics
Changes
contract farming
Cooperatives
Data processing
Discrete choice
discrete choice experiment
Farmers
Farming
Food safety
Incentives
Logit models
Retailing
Supply
supply chain management
Supply chains
Vegetables
Vietnam
Willingness to pay
willingness to pay space
Vietnam
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Summary:In Vietnam, the development of so‐called ‘modern’ vegetable supply chains is receiving considerable interest amongst researchers and governments. This interest partly stems from the view that enhancements in food safety can be achieved if farmers are willing to adopt supply chains that are often associated with ‘western’ forms of retailing. Our study investigates farmers’ willingness to change to two ‘modern’ alternatives – a supply model based on cooperatives and another based on investors facilitating the change. Using discrete choice data drawn from 412 farmers, mixed logit models in willingness to pay space are developed that reveal the relative importance of different drivers of change. The paper offers insights that can inform governments about the incentives required to bring about change. In addition, the paper illustrates the novel application of a choice experiment to enumerating the perceived costs of changes in vegetable supply chains.
ISSN:1364-985X
1467-8489
DOI:10.1111/1467-8489.12293