Social Media for Enhancing Stakeholders' Innovation Networks in Ontario, Canada
This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings reveal...
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| Published in | Journal of agricultural & food information Vol. 19; no. 4; pp. 331 - 353 |
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| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
Philadelphia
Routledge
02.10.2018
Taylor & Francis Ltd |
| Subjects | |
| Online Access | Get full text |
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| Abstract | This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both 'online' and 'offline' interactions. |
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| AbstractList | This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both ‘online’ and ‘offline’ interactions. This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic - an online data mining tool from the social media platforms - and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both 'online' and 'offline' interactions. |
| Author | Chowdhury, Ataharul Kaushik, Pawandeep van Paassen, Annemarie Hambly Odame, Helen |
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| Cites_doi | 10.3390/agriculture6040061 10.1177/1461444816660782 10.5191/jiaee.2014.21204 10.1111/soru.12068 10.1007/s10460-010-9273-y 10.2307/2655535 10.1080/02681102.2015.1044490 10.4135/9781529682557 10.1504/EG.2014.063313 10.1080/02681102.2016.1192906 10.1016/j.techsoc.2009.10.004 10.3390/su8040328 10.1371/journal.pone.0169634 10.1177/0030727016675693 |
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| SubjectTerms | Case studies Communication Data mining Data processing Digital media Innovation Innovations Internet Local Food Networks Ontario Social Media Social networks Stakeholders |
| Title | Social Media for Enhancing Stakeholders' Innovation Networks in Ontario, Canada |
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