Social Media for Enhancing Stakeholders' Innovation Networks in Ontario, Canada

This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings reveal...

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Bibliographic Details
Published inJournal of agricultural & food information Vol. 19; no. 4; pp. 331 - 353
Main Authors Kaushik, Pawandeep, Chowdhury, Ataharul, Hambly Odame, Helen, van Paassen, Annemarie
Format Journal Article
LanguageEnglish
Published Philadelphia Routledge 02.10.2018
Taylor & Francis Ltd
Subjects
Case studies
Communication
Data mining
Data processing
Digital media
Innovation
Innovations
Internet
Local Food
Networks
Ontario
Social Media
Social networks
Stakeholders
Ontario Canada
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Summary:This case study assessed local food stakeholders' use of Facebook and Twitter to support interaction and build their networks of innovation in Ontario. Data were collected using Netlytic − an online data mining tool from the social media platforms − and key informant interviews. Findings revealed that stakeholders could be more innovative in their use of social media, but they would be unlikely to do so, without tapping into beneficial interactions of weak ties, as well as fostering strong ties. They also need to utilize the high brokerage role of key facilitating organizations and develop a social media strategy by integrating both 'online' and 'offline' interactions.
ISSN:1049-6505
1540-4722
DOI:10.1080/10496505.2018.1430579