The value of social media for innovation: A capability perspective

Firms increasingly employ social media for innovation, yet current literature offers little guidance for developing their strategic uses. This study applies a qualitative, theory-building approach to derive a conceptual framework of the capabilities that allow companies to benefit by using social me...

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Bibliographic Details
Published inJournal of business research Vol. 95; pp. 116 - 127
Main Authors Muninger, Marie-Isabelle, Hammedi, Wafa, Mahr, Dominik
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.02.2019
Subjects
Capabilities
Innovation process
Social media
Value creation
Value creation
Innovation process
Social media
Capabilities
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Summary:Firms increasingly employ social media for innovation, yet current literature offers little guidance for developing their strategic uses. This study applies a qualitative, theory-building approach to derive a conceptual framework of the capabilities that allow companies to benefit by using social media throughout their innovation processes. This framework, designed to support applications of social media for innovation, sheds light on three key capabilities and related resources: social media managers who orchestrate social media activities across the innovation process; top management that cultivates support, team empowerment, and test-and-learn cycles; and agile processes that facilitate rapid decision making and knowledge flows across teams. This article enriches organizational capability theory as it pertains to innovation, and it provides managers with guidance for implementing social media strategies in practice.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2018.10.012