Innovation Strategy in Slovak Forest Contractor Firms—A SWOT Analysis

The aim of the study is to determine the innovation strategy of contractor firms in the Slovak forestry service sector in the area of further innovation activities development. The strategy identification was based on the analysis of the strengths, weaknesses, opportunities and threats in this secto...

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Published inForests Vol. 7; no. 6; p. 118
Main Authors Sterbova, Martina, Loucanova, Erika, Palus, Hubert, Ivan, Lubomír, Salka, Jaroslav
Format Journal Article
LanguageEnglish
Published Basel MDPI AG 01.06.2016
Subjects
Competition
Competitive advantage
contractor firms
Contractors
Environmental impact
Forest management
Forestry
forestry service sector
innovation
Innovations
strategy
SWOT analysis
Technological change
Timber
Work environment
Slovakia
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Summary:The aim of the study is to determine the innovation strategy of contractor firms in the Slovak forestry service sector in the area of further innovation activities development. The strategy identification was based on the analysis of the strengths, weaknesses, opportunities and threats in this sector. The results indicate that weaknesses of contractor firms exceed their strengths and, considering the degree and importance of their impact, opportunities exceed identified threats. Based on these findings revealing the relations in the area of innovation activities of forestry service contractors, the "Strategy of Partnership" was suggested as the most suitable type of strategy. It can be concluded that such a form of grouping cooperation brings many benefits to contractors in the form of information availability, guidance, training, and management of conflicts, risks and uncertainty, which are associated with the innovation process.
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:1999-4907
1999-4907
DOI:10.3390/f7060118