Understanding the Role of Cultural Orientations in the Formation of Entrepreneurial Intentions in Iran

The purpose of the present study was to examine how cultural orientations influence students’ entrepreneurial motivations and intentions in a developing country, namely Iran. Two cultural orientations, namely independent and interdependent self-construal, were incorporated into a model of entreprene...

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Published inJournal of career development Vol. 48; no. 5; pp. 619 - 637
Main Authors Karimi, Saeid, Biemans, Harm J. A., Lans, Thomas, Mulder, Martin
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.10.2021
SAGE PUBLICATIONS, INC
Subjects
Agricultural Education
College Seniors
Correlation
Cultural Influences
Developing Nations
Educational Strategies
Entrepreneurs
Entrepreneurship
Foreign Countries
Intention
Self Concept
Self Concept Measures
State Universities
Student Attitudes
Student Motivation
Theory of planned behavior
Iran
theory of planned behavior
self-construal
entrepreneurial intentions
Iran
independence
interdependence
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Summary:The purpose of the present study was to examine how cultural orientations influence students’ entrepreneurial motivations and intentions in a developing country, namely Iran. Two cultural orientations, namely independent and interdependent self-construal, were incorporated into a model of entrepreneurial intention that draws upon the theory of planned behavior (TPB) and self-construal theory. In total, 290 final year undergraduate agricultural students from four public Iranian universities participated in the study. Questionnaire data were gathered. Using the partial least squares structural equation model, independent self-construal significantly and directly related to entrepreneurial intentions. Interdependent self-construal positively related to subjective norms, and independent self-construal positively related to perceived behavioral control. Both independent and interdependent self-construal helped explain the attitudes of individuals toward entrepreneurship with interdependent self-construal playing a greater role. The present results and their implications can help both policy makers and educators develop effective strategies for promoting entrepreneurship.
ISSN:0894-8453
1556-0856
1573-3548
DOI:10.1177/0894845319880264