Generating Ideas About the Uses of Brainstorming: Reconsidering the Losses and Gains of Brainstorming Groups Relative to Nominal Groups

The virtue of using nominal groups compared to brainstorming groups for idea generation is questionable. Brainstorming groups presumably will develop higher levels of cohesiveness than nominal groups following an idea generation task. Furthermore, the productivity of nominal groups is apt to be limi...

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Bibliographic Details
Published inThe Southern communication journal Vol. 78; no. 1; pp. 42 - 55
Main Authors Henningsen, David Dryden, Henningsen, Mary Lynn Miller
Format Journal Article
LanguageEnglish
Published Memphis Taylor & Francis Group 01.01.2013
Southern States Communication Association
Subjects
Brainstorming
Groups
Productivity
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Summary:The virtue of using nominal groups compared to brainstorming groups for idea generation is questionable. Brainstorming groups presumably will develop higher levels of cohesiveness than nominal groups following an idea generation task. Furthermore, the productivity of nominal groups is apt to be limited over time. Nominal (N = 31) and brainstorming (N = 28) groups of three or four members performed an idea generation task for two 10-minute periods. Brainstorming groups reported higher levels of cohesiveness than nominal groups. Furthermore, only during the first 10-minute period did nominal groups generate more ideas than brainstorming groups.
ISSN:1041-794X
1930-3203
DOI:10.1080/1041794X.2012.717684