The intention to use mobile banking: Further evidence from Saudi Arabia

The purpose of this research paper is to develop and examine a research model to understand the factors that affect the intention to use mobile banking services in Saudi Arabia. Based on a paper-based survey of 253 respondents, the studyutilized a Partial Least Squares (PLS) to empirically test the...

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Bibliographic Details
Published inSouth African journal of business management Vol. 46; no. 1; pp. 23 - 34
Main Author Al-Jabri, I. M
Format Journal Article
LanguageEnglish
Published Cape Town African Online Scientific Information Systems (AOSIS) 01.03.2015
Association of Professional Management (APM)
South African Bureau for Scientific Publications
AOSIS
Subjects
Bank services
Mathematical models
Mobile commerce
Studies
Trust
User behavior
Saudi Arabia
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Summary:The purpose of this research paper is to develop and examine a research model to understand the factors that affect the intention to use mobile banking services in Saudi Arabia. Based on a paper-based survey of 253 respondents, the studyutilized a Partial Least Squares (PLS) to empirically test the model. The results indicated strong support for the validity of proposed model with 66,7% of the variance in intention to use mobile banking. The results also indicated thatcompatibility was the strongest facilitator of intention while perceived risk was a barrier to the intention to use mobile banking. Trust had strong negative relationship with perceived risk, indicating that trust may alleviate the risk barrier, which could influence intention to use mobile banking. Contrary to previous research, perceived usefulness and perceived ease of use did not have significant effect on intention to use mobile banking. The implications of the findings were discussed and suggestions for future research were presented.
ISSN:2078-5976
2078-5585
0378-9098
2078-5976
DOI:10.4102/sajbm.v46i1.80