Who is Credible (and Where)? Using Virtual Reality to Examine Credibility and Bias of Perceived Race/Ethnicity in Urban/Suburban Environments

This study evaluates perceptions of race/ethnicity in connection to geography of urban/suburban neighborhoods. The study takes place in a region mostly populated by people identifying as Hispanic, which is reflected in the participant demographics. Before answering the survey questions, the study us...

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Bibliographic Details
Published inThe Howard journal of communications Vol. 31; no. 3; pp. 297 - 315
Main Authors Marino, Maria Ines, Bilge, Nurhayat, Gutsche, Robert E., Holt, Lanier
Format Journal Article
LanguageEnglish
Published Washington Routledge 26.05.2020
Taylor & Francis Ltd
Subjects
Bias
Credibility
Ethnicity
Geography
Neighborhoods
perception bias
Race
Racism
Stereotypes
suburban
Suburban areas
urban
Urban areas
Virtual reality
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Summary:This study evaluates perceptions of race/ethnicity in connection to geography of urban/suburban neighborhoods. The study takes place in a region mostly populated by people identifying as Hispanic, which is reflected in the participant demographics. Before answering the survey questions, the study used Virtual Reality to immerse participants into the scene, and to develop a more realistic experience. Results indicated that perceptions of geography have a greater impact than perceptions of race/ethnicity in terms of assumed credibility. These results challenge stereotypes that are created and commonly perpetuated in our society.
ISSN:1064-6175
1096-4649
DOI:10.1080/10646175.2020.1714514