Religious change in market and consumer society: the current state of the field and new ways forward

This article provides a critical appraisal of how the concept of the 'market' has been understood and employed in previous scholarship on religion and religious change in market society. The discussion focuses on the respective virtues and weaknesses of approaches that view 'religious...

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Bibliographic Details
Published inReligion (London. 1971) Vol. 48; no. 3; pp. 418 - 435
Main Authors Moberg, Marcus, Martikainen, Tuomas
Format Journal Article
LanguageEnglish
Published Bergen Routledge 03.07.2018
Taylor & Francis Ltd
Subjects
Consumerism
Marketing
marketization of religion
Markets
Neoliberalism
Political economy
Religion
religion and consumer culture
religious branding
Religious change
religious market
religious marketing
Religious organizations
Social change
Socioeconomic factors
Sociology
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Summary:This article provides a critical appraisal of how the concept of the 'market' has been understood and employed in previous scholarship on religion and religious change in market society. The discussion focuses on the respective virtues and weaknesses of approaches that view 'religious markets' in terms of a de facto empirical entity on the one hand, and approaches that instead employ the 'market' as a metaphor for how the religious field is structured and organized on the other hand. The article then proceeds to outline and argue for the adoption of a broader marketization-focused perspective that views ongoing changes in the religious field against the backdrop of wider neoliberal socio-economic restructurings of the global political economy and social institutional fields.
ISSN:0048-721X
1096-1151
DOI:10.1080/0048721X.2018.1482616