Pricing of Services: An Empirical Analysis from the Greek Service Sectors

• Published in: Journal of marketing management Vol. 21; no. 3-4; pp. 339 - 362
• Main Authors: Avlonitis, George J., Indounas, Kostis A.
• Format: Journal Article
• Language: English
• Published: Helensburg Taylor & Francis Group 01.04.2005; Taylor & Francis Ltd
• Subjects: Business studies; Empirical tests; Greece; Organizational behavior; Price policy; Pricing; Pricing policies; Product management; Service industries; Service industry; Studies

The purpose of the present study is to explore the pricing objectives that service companies pursue along with the pricing policies that they adopt in order to price their services. Analyzing data from 170 companies operating in six different services sectors in Greece, the study found that the obje...