Pricing of Services: An Empirical Analysis from the Greek Service Sectors

The purpose of the present study is to explore the pricing objectives that service companies pursue along with the pricing policies that they adopt in order to price their services. Analyzing data from 170 companies operating in six different services sectors in Greece, the study found that the obje...

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Bibliographic Details
Published inJournal of marketing management Vol. 21; no. 3-4; pp. 339 - 362
Main Authors Avlonitis, George J., Indounas, Kostis A.
Format Journal Article
LanguageEnglish
Published Helensburg Taylor & Francis Group 01.04.2005
Taylor & Francis Ltd
Subjects
Business studies
Empirical tests
Greece
Organizational behavior
Price policy
Pricing
Pricing policies
Product management
Service industries
Service industry
Studies
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Summary:The purpose of the present study is to explore the pricing objectives that service companies pursue along with the pricing policies that they adopt in order to price their services. Analyzing data from 170 companies operating in six different services sectors in Greece, the study found that the objectives, which are pursued, are fundamentally qualitative rather than quantitative in their nature with a particular emphasis given on the companies' customers. Regarding the pricing policies, the only policy that was found to be followed by the majority of the companies is the traditional price list perhaps due to the easiness associated with its implementation. Moreover, the pricing objectives were found to be, as we should expect, associated with the pricing policies.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0267-257X
1472-1376
DOI:10.1362/0267257053779109