Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability

• Published in: Corporate social-responsibility and environmental management Vol. 30; no. 1; pp. 369 - 383
• Main Authors: Yasin, Raheel, Huseynova, Aydan, Atif, Muhammad
• Format: Journal Article
• Language: English
• Published: Chichester, UK John Wiley & Sons, Inc 01.01.2023; Wiley Periodicals Inc
• Subjects: Business competition; corporate environmental sustainability; corporate social sustainability; Data analysis; employer branding; GHRM; Human resource management; Social sustainability; Sustainability; Sustainable development
• ISSN: 1535-3958; 1535-3966
• DOI: 10.1002/csr.2360

This study proposes a model based on competitive advantage and signaling theories that show how green human resource management (GHRM) leads to corporate environmental sustainability and corporate social sustainability and is thus source of employer branding. Structural equational modeling was used for data analysis through Smart PLS. The results confirm that GHRM positively influences on corporate environmental sustainability, which in turn positively influences corporate social sustainability. Furthermore, the results confirm that corporate social sustainability has a positive influence on employer branding. The results also support the mediating effects of corporate environmental sustainability between GHRM and corporate social sustainability. Additionally, we show the mediating effect of corporate social sustainability between corporate environmental sustainability and employer branding. In the human resource literature, previous studies emphasize on corporate environmental sustainability. By contrast, this study confirms that a corporate social sustainability is a source of employer branding. By implementing GHRM, organizations can gain a competitive edge, which helps them attract potential employee.