(Virtual) ethnicity, the Internet, and well-being

Recent research studies allude to the well-being benefits of the Internet to the individual. Yet while these studies possess merit in their findings, scant research has focused on the assertion of significant differences, the changing availability and thus the role of technology within the daily liv...

Full description

Saved in:
Bibliographic Details
Published inMarketing theory Vol. 15; no. 2; pp. 279 - 285
Main Authors Lindridge, Andrew, Henderson, Geraldine Rosa, Ekpo, Akon E.
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.06.2015
Sage Publications Ltd
Subjects
Cultural differences
Ethnicity
Internet
Quality of life
Racial differences
Studies
virtual ethnicity
well-being
Acculturation
Internet
identity project
Online AccessGet full text

Cover

More Information
Summary:Recent research studies allude to the well-being benefits of the Internet to the individual. Yet while these studies possess merit in their findings, scant research has focused on the assertion of significant differences, the changing availability and thus the role of technology within the daily lives of individuals when ethnoracial differences are considered. We argue for a broader understanding of how the Internet may be used by consumers to avoid, pursue, and/or resolve one’s ethnic identity in their everyday lives and what the wider well-being implications are for the individual and society.
ISSN:1470-5931
1741-301X
DOI:10.1177/1470593114553328