The BBC Television Audience Research Reports, 1957-1979: Recorded Opinions and Invisible Expectations

Between the 1950s and the 1980s, the BBC's internal Audience Research Unit compiled up to 700 Audience Research reports for television a year, attempting to cover the complete spectrum of BBC TV programming. This article considers the form, value and possible future application of this material...

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Bibliographic Details
Published inHistorical journal of film, radio, and television Vol. 34; no. 3; pp. 452 - 462
Main Author Smart, Billy
Format Journal Article
LanguageEnglish
Published Dorchester-on-Thames Routledge 03.07.2014
Taylor & Francis Ltd
Subjects
Attitudes
Audiences
Decoding
Drama
Expectations
Historians
Public opinion
Space
Television
Television networks
Viewers
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Summary:Between the 1950s and the 1980s, the BBC's internal Audience Research Unit compiled up to 700 Audience Research reports for television a year, attempting to cover the complete spectrum of BBC TV programming. This article considers the form, value and possible future application of this material, reflections inspired by my own use of the collection when researching BBC adaptations of theatrical classics in order to examine the use of space in these dramas in the 1970s; the spaces that programmes were made in, the spaces represented onscreen, and viewers' spatial understanding of these programmes. In this piece I shall describe the form that the Audience Research Reports took, demonstrate why they are of use to historians, and then explain two methodologies that I have used in my work; forming conclusions through looking at the full extent of reports for one form of drama (versions of classic stage plays recorded on location on Outside Broadcast) spread across a number of years; and decoding audience's reactions through establishing what was left unsaid in these reports.
ISSN:0143-9685
1465-3451
DOI:10.1080/01439685.2014.937187