Putting sense of place at the centre of place brand development

Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by i...

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Bibliographic Details
Published inJournal of marketing management Vol. 33; no. 5-6; pp. 400 - 420
Main Authors François Lecompte, Agnès, Trelohan, Magali, Gentric, Michel, Aquilina, Manuelle
Format Journal Article
LanguageEnglish
Published Helensburg Routledge 24.03.2017
Taylor & Francis Ltd
Westburn Publishers
Subjects
Brand identification
Coastal areas
Coasts
Humanities and Social Sciences
Identity
Place branding
place identity
place meaning
qualitative research
Sense of place
France
Sense of place, Place brand, Tourism, Brittany
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Summary:Developing a place brand involves highlighting the distinctive attributes of a place that could be used to enhance its attractiveness. This study is in line with recent literature where the concept of place identity is being replaced by sense of place, which provides an holistic view of a place by integrating all users' experiences and feelings. Through a qualitative study involving 31 individual interviews with users and meetings with managers of a French coastal area, this paper proposes a five-dimensional definition of sense of place and its use as a tool for developing a place brand in 3 ways: defining the place brand concept, bringing together the internal stakeholders and invoving users in brand building.
ISSN:0267-257X
1472-1376
DOI:10.1080/0267257X.2017.1307872