Beyond marketing myopia: The service of small railroads

A portion of the rail network increasingly recognized as not being myopic is the small railroads. Many shortlines have come to demonstrate that it is possible to inject new strategies and new ways to delight customers even into a very mature, tradition-bound industry like railroading.

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Bibliographic Details
Published inBusiness horizons Vol. 43; no. 6; pp. 36 - 40
Main Authors Landry, Michael, Ozment, John
Format Journal Article
LanguageEnglish
Published Greenwich Elsevier Inc 01.11.2000
Elsevier Advanced Technology Publications
Elsevier Science Ltd
Subjects
Manycompanies
Planning
Railroad transportation
Railroads
Strategic management
United States
United States > US
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