Beyond marketing myopia: The service of small railroads
A portion of the rail network increasingly recognized as not being myopic is the small railroads. Many shortlines have come to demonstrate that it is possible to inject new strategies and new ways to delight customers even into a very mature, tradition-bound industry like railroading.
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Published in | Business horizons Vol. 43; no. 6; pp. 36 - 40 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Greenwich
Elsevier Inc
01.11.2000
Elsevier Advanced Technology Publications Elsevier Science Ltd |
Subjects | |
Online Access | Get full text |
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Summary: | A portion of the rail network increasingly recognized as not being myopic is the small railroads. Many shortlines have come to demonstrate that it is possible to inject new strategies and new ways to delight customers even into a very mature, tradition-bound industry like railroading. |
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ISSN: | 0007-6813 1873-6068 |
DOI: | 10.1016/S0007-6813(00)80020-8 |