From Convergence to Webvergence: Tracking the Evolution of Broadcast-Print Partnerships through the Lens of Change Theory

This study, based on a 2008 survey of news directors in the top 100 U.S. markets and editors at U.S. newspapers with circulations greater than 25, 000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable...

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Bibliographic Details
Published inJournalism & mass communication quarterly Vol. 86; no. 2; pp. 257 - 276
Main Authors Thornton, Leslie-Jean, Keith, Susan M.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.06.2009
SAGE PUBLICATIONS, INC
Subjects
Advertising revenue
Anxiety
Broadcasting
Broadcasting industry
Case Studies
Classroom Environment
Evidence
Internet
Journalism
Journalism Education
News
Organizational change
Press
R&D
Radio stations
Research & development
Social theory
Studies
Surveys
Television
Television news
Television stations
Websites
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Summary:This study, based on a 2008 survey of news directors in the top 100 U.S. markets and editors at U.S. newspapers with circulations greater than 25, 000, found evidence of a decline in the print-broadcast convergence model. Only about half the responding newsrooms had convergence partners, and notable percentages had ended collaborations. Among the remaining partners, convergence was often practiced at a low level of integration that did not include online collaboration. Instead, most TV stations and newspapers were following what the authors call a “Webvergence” model, producing multimedia independently for their own Web sites.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:1077-6990
2161-430X
DOI:10.1177/107769900908600201