Ethnography

• Published in: Journalism & mass communication quarterly Vol. 86; no. 1; pp. 191 - 198
• Main Author: Singer, Jane B.
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.03.2009; SAGE PUBLICATIONS, INC
• Subjects: Case Studies; Communication; Communication Research; Cultural Context; Environment; Ethnography; Evidence; Field study; Field work; Journalism; Journalists; Methods; Nonfiction; Observation; Participant Observation; Qualitative research; R&D; Reference Materials; Research & development; Research methods; Researchers; Sociology

Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork; they emphasize the subjects' frames of refe...