Ethnography

Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork; they emphasize the subjects' frames of refe...

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Bibliographic Details
Published inJournalism & mass communication quarterly Vol. 86; no. 1; pp. 191 - 198
Main Author Singer, Jane B.
Format Journal Article
LanguageEnglish
Published Los Angeles, CA SAGE Publications 01.03.2009
SAGE PUBLICATIONS, INC
Subjects
Case Studies
Communication
Communication Research
Cultural Context
Environment
Ethnography
Evidence
Field study
Field work
Journalism
Journalists
Methods
Nonfiction
Observation
Participant Observation
Qualitative research
R&D
Reference Materials
Research & development
Research methods
Researchers
Sociology
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Summary:Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork; they emphasize the subjects' frames of reference and understandings of the world. This article uses a comparison between journalism and ethnographic research as a framework for highlighting common problems with manuscripts using this method. It offers veteran ethnographers' tips about what they look for in a manuscript and identifies three ethnographies that are examples of successful application of the method to topics of interest to journal readers.
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ISSN:1077-6990
2161-430X
DOI:10.1177/107769900908600112