Bucking the Trend: A Look at Zyme Solutions' Non-linear Business Model for IT Services from India

The case describes XGen Technologies (name disguised), an India-based IT Enabled Services (ITES) company having to grapple with the issues of linear growth. The company's headcount had touched a whopping 40,000 and managing such a large setup was becoming a severe challenge, putting immense pre...

Full description

Saved in:
Bibliographic Details
Published inAsian Case Research Journal (ACRJ) Vol. 15; no. 1; pp. 37 - 62
Main Author Seshadri, D.V.R.
Format Journal Article
LanguageEnglish
Published Singapore World Scientific Publishing Co 01.06.2011
World Scientific Publishing Co. Pte. Ltd
World Scientific Publishing Co. Pte., Ltd
SeriesAsian Case Research Journal (ACRJ)
Subjects
Business models
Case studies
Growth rate
Information technology
Management theory
Service introduction
Software
India
Online AccessGet full text

Cover

More Information
Summary:The case describes XGen Technologies (name disguised), an India-based IT Enabled Services (ITES) company having to grapple with the issues of linear growth. The company's headcount had touched a whopping 40,000 and managing such a large setup was becoming a severe challenge, putting immense pressure on Partha Sen, the CEO, to adopt an innovative business model to sustain historical growth rates of revenue and profitability. This situation was similar to what most Indian ITES companies faced: they had been clocking impressive growth, yet there were concerns about the future. The case then describes some of the strategies that software companies have been adopting in order to achieve greater non-linearity in their business. In particular, the case concentrates on Zyme Solutions, Inc., a fully outsourced hosted data service provider to the high-tech vertical market, which has built as a non-linear business from the ground up, without the legacy of the linear business models to contend with. Students are put in the place of Partha Sen, having to decide on an approach that established companies like XGen could adopt to transit to a non-linear model.
Bibliography:This case was prepared by Adjunct Professor D.V.R. Seshadri of the Indian Institute of Management Bangalore as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.
ISSN:0218-9275
1793-6772
1793-6772
DOI:10.1142/S0218927511001460