Hierarchy the sectorial performance indicators for Brazilian franchises

• Published in: Business process management journal Vol. 21; no. 1; pp. 190 - 204
• Main Authors: Neuenfeldt Júnior, Alvaro Luiz, Siluk, Julio Cezar Mairesse, Soliman, Marlon, Nara, Elpídio Oscar Benitez, Kipper, Liane Mahlmann
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 01.01.2015
• Subjects: Analytic hierarchy process; Brazil; Business process management; Business process reengineering; Construction; Data envelopment analysis; Decision making; Decision theory; Economic factors; Franchises; Franchising; Hierarchies; Indicators; Influence; Management science & operations; Mathematical analysis; Methodology; Multiple criterion; Operations/process management; Performance measurement; Robustness; Scientific papers; Brazil; Multi-criteria decision aid; Brazilian franchises; Performance measurement systems; Competitiveness; Analytic hierarchy process
• ISSN: 1463-7154; 1758-4116
• DOI: 10.1108/BPMJ-08-2013-0108

Purpose – The purpose of this paper is to study the level of importance existing among the indicators that were previously defined for a Performance Measurement Systems (PMS) and are relative to franchises in Brazil, using the Analytic Hierarchy Process (AHP) methodology, together with a series of tests, which are responsible by verifying the degree of reliability, robustness and stability of the parameters used and the results obtained. As a result, the author suggests that the diagnosing of the five delimited indicators have different relevance assigned to them. Design/methodology/approach – This paper reviews extant literatures in Franchise, PMS, Multiple Criteria Decision Making (MCDM), in specific the theory about AHP. Findings – The authors found that it was possible justified, for both the relative and the evaluative method, that the I3 was the main point of the system and, as a consequence, be considered as priority when talking about sectorial development of franchises in Brazil. As for the other indicators, even being located in a level lower than I3, they must be taken into contemplation in these measurements, however, with a relatively inferior importance degree. Practical implications – It was possible to better comprehend which economics and non-economic factors selected have a more predominance in the Brazilian franchise context, according to characteristics of the companies present. Originality/value – The absence of scientific papers that describe the relevance level of the main factors that influence in the Brazilian franchise system.