Recycled water for consumer markets — a marketing research review and agenda

A review of past marketing-related research in the area of recycled water has been conducted. Findings are reported within the main areas of past research: willingness to adopt different forms of usage of recycled water, concerns of the general public towards the use of recycled water, the socio-dem...

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Bibliographic Details
Published inDesalination Vol. 187; no. 1; pp. 203 - 214
Main Authors Dolničar, S., Saunders, C.
Format Journal Article Conference Proceeding
LanguageEnglish
Published Amsterdam Elsevier B.V 05.02.2006
Elsevier
Subjects
Applied sciences
Consumer attitudes
Exact sciences and technology
Pollution
Public acceptance
Recycled water
Recycled water
Public acceptance
Consumer attitudes
Markets
Marketing
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Summary:A review of past marketing-related research in the area of recycled water has been conducted. Findings are reported within the main areas of past research: willingness to adopt different forms of usage of recycled water, concerns of the general public towards the use of recycled water, the socio-demographic profile of early adopters, strategies to increase acceptance and adoption of recycled water in communities, perceived benefits among users of recycled water. The limitations of prior studies are reviewed and gaps identified, leading to recommendations for a future marketing-related research agenda to support public acceptance of recycled water in communities.
ISSN:0011-9164
1873-4464
DOI:10.1016/j.desal.2005.04.080