Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022

We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rat...

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Bibliographic Details
Published inAmerican journal of public health (1971) Vol. 114; no. 1; pp. 34 - 37
Main Authors Anderson, Lauren B, Ness, Heather D, Holm, Rochelle H, Smith, Ted
Format Journal Article
LanguageEnglish
Published United States American Public Health Association 01.01.2024
Subjects
Advertising
Community
COVID-19
COVID-19 - epidemiology
COVID-19 diagnostic tests
COVID-19 vaccines
Health Education
Health Promotion
Health risks
Humans
Immunization
Internet access
Intervention
Kentucky - epidemiology
Neighborhoods
Nonprofit organizations
Notes From the Field
Online advertising
Opinions, Ideas, & Practice
Pathogens
Public health
Public Health Practice
Residence Characteristics
Risk assessment
Severe acute respiratory syndrome coronavirus 2
Urban Health
Wastewater
Kentucky
Louisville Kentucky
United States > US
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Summary:We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. ( 2024;114(1):34-37. https://doi.org/10.2105/AJPH.2023.307439).
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T. Smith designed the study. T. Smith and L. B. Anderson conducted the study. H. D. Ness conducted data analyses. L. B. Anderson and R. H. Holm drafted the article. All authors edited and approved the final article.
CONTRIBUTORS
ISSN:0090-0036
1541-0048
1541-0048
DOI:10.2105/AJPH.2023.307439