The Strategy of Sustainability: A Systems Perspective on Environmental Initiatives

How can a firm most effectively pursue environmental sustainability? This article employs a systems dynamics approach to analyze two strategic environmental sustainability initiatives implemented by Norm Thompson Outfitters. Such an analysis provides a way to identify the key variables and their rel...

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Bibliographic Details
Published inCalifornia management review Vol. 46; no. 1; pp. 101 - 126
Main Authors Marshall, R. Scott, Brown, Darrell
Format Journal Article
LanguageEnglish
Published Los Angeles, CA University of California Walter A. Haas School of Business 01.10.2003
SAGE Publications
Subjects
Business management
Business strategies
Case studies
Ecological sustainability
Environment
Environmental management
Environmental programs
Environmental protection
Environmentally sensitive products
Green businesses
Industry
Initiatives
Recycling
Renewable energy
Retail stores
Strategic management
Sustainability
Sustainable development
Sustainable management
Sustainable products
United States > US
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Summary:How can a firm most effectively pursue environmental sustainability? This article employs a systems dynamics approach to analyze two strategic environmental sustainability initiatives implemented by Norm Thompson Outfitters. Such an analysis provides a way to identify the key variables and their relationships, the roles of key stakeholders, and the leverage points used to support the sustainability initiatives. The experience of Norm Thompson demonstrates how using systems dynamics can assist a company in identifying and implementing environmental sustainability initiatives.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0008-1256
2162-8564
DOI:10.2307/41166234