Too Much of a Good Thing? Quality as an Impediment to Innovation
The belief that there is a positive link between quality and innovation is widely shared among quality professionals. Yet the experience of Japanese manufacturing firms, who are well known for their high standards of quality performance, casts doubt upon this relationship. In fact, the inability of...
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Published in | California management review Vol. 50; no. 1; pp. 77 - 93 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Los Angeles, CA
University of California Walter A. Haas School of Business
01.10.2007
SAGE Publications |
Subjects | |
Online Access | Get full text |
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Summary: | The belief that there is a positive link between quality and innovation is widely shared among quality professionals. Yet the experience of Japanese manufacturing firms, who are well known for their high standards of quality performance, casts doubt upon this relationship. In fact, the inability of some Japanese high-technology firms to introduce radical and disruptive new technologies is in part due to the emphasis they have placed on product quality. By delaying the introduction of new technologies until their quality could be assured, they lost out to American firms who were willing to introduce new products and service features that met the needs of consumers, even though they were not free from deficiencies, such as Apple's iPod. Using three major case studies from the Japanese hightech sector, this article analyzes what kinds of innovation might be undermined by a focus on quality and explores its managerial implications. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 0008-1256 2162-8564 |
DOI: | 10.2307/41166417 |