Creating a Healthy Life for the Elderly through Participation in Self-Media: A Study on the Demands of the Elderly in Self-Media

• Published in: International journal of environmental research and public health Vol. 19; no. 19; p. 12774
• Main Authors: Liang, Yo-Wen, Wang, Jeng, Yu, Shu-Ping, Lin, Jin-Kwan, Chung, Allan
• Format: Journal Article
• Language: English
• Published: Switzerland MDPI AG 06.10.2022; MDPI
• Subjects: Aged; Brand image; Communication; Digital media; Health care; Humans; Internet; Internet access; Marketing; Nigeria; Older people; Research methodology; Research methods; Social Media; Social networks; Surveys and Questionnaires; Syntax; Usability; Websites; Nigeria; Taiwan; self-media; the elderly; social media; Kano model; health care
• ISSN: 1660-4601; 1661-7827; 1660-4601
• DOI: 10.3390/ijerph191912774

In recent years, with the trends in digital media and a shift in the sources of information, self-media has gradually become a unique new type of media with considerable potential. Numerous related studies have also indicated that participating in self-media positively impacts the elderly, especially in self-media regarding healthcare and welfare. However, research has seldom explored the demands and services for elderly participation in self-media. In this study, the research targets were 55-75 years of age, in good health, with a monthly disposable income of more than TWD 30,000 ( = 180). The research methods had two aims: (1) to analyze the current well-known self-media and websites related to healthcare; and (2) via the Kano Model questionnaire, to survey and explore the demand for self-media among the elderly. The results summarize and describe the preferred layout, content items, interaction methods, and information display of self-media content for the elderly. We anticipate designing a self-media website platform that meets the demands of the elderly and that continues to develop into social media platforms and audio-visual content in the future.