Marketing implications arising from a comparative study of international pleasure tourist motivations and other travel-related characteristics of visitors to Korea

The purpose of this study was to identify differences in motivations to travel to Korea, preferred tourist resources (activities), length of planning before travelling, information sources used, and length of stay based on five national tourist groups (American, Australian, Japanese, Chinese (Mainla...

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Bibliographic Details
Published inTourism management (1982) Vol. 26; no. 3; pp. 347 - 357
Main Authors Kim, Samuel Seongseop, Prideaux, Bruce
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.06.2005
Subjects
Cross-cultural study
Information sources
Korea
Marketing
Motivation
Trip planning
Trip planning
Motivation
Information sources
Cross-cultural study
Marketing
Korea
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Summary:The purpose of this study was to identify differences in motivations to travel to Korea, preferred tourist resources (activities), length of planning before travelling, information sources used, and length of stay based on five national tourist groups (American, Australian, Japanese, Chinese (Mainland), Chinese (Hong Kong SAR). The results indicated that the significant differences found in motivations to travel to Korea, the length of pre travel planning, information sources used, and length of stay were influenced by national culture. On the basis of the results it is apparent that specific marketing strategies are required for each national segment.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2003.09.022