The Practice of Innovation: Innovation as the Management of Constraints

Successful innovation requires the management of multiple contexts: those of the customer, the offering itself, the business model for the offering, and the strategic aims of the hosting corporation. An approach to managing these contexts and the constraints they impose was developed and implemented...

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Bibliographic Details
Published inResearch technology management Vol. 54; no. 2; pp. 47 - 54
Main Authors Euchner, James, Henderson, Austin
Format Journal Article
LanguageEnglish
Published Arlington Taylor & Francis 01.03.2011
Industrial Research Institute, Inc
Taylor & Francis Ltd
Subjects
Business models
Customer-centered innovation
Customers
Innovation
Innovations
Participatory design
Product development
Studies
Trends
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Summary:Successful innovation requires the management of multiple contexts: those of the customer, the offering itself, the business model for the offering, and the strategic aims of the hosting corporation. An approach to managing these contexts and the constraints they impose was developed and implemented at Pitney Bowes. Although it is designed to manage multiple constraints, the approach is based on a deep and continuing reliance on the customer for direction. In this paper, the constraint-driven process is discussed and examples of innovation based on the approach are reviewed.
ISSN:0895-6308
1930-0166
DOI:10.5437/08953608X5402009