Consumers’ lodging intentions during a pandemic: empirical insights for crisis management practices based on protection motivation theory and expectancy theory

• Published in: International journal of contemporary hospitality management Vol. 34; no. 4; pp. 1290 - 1311
• Main Authors: Fan, Alei, Kline, Sheryl F, Liu, Yiran, Byrd, Karen
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 11.03.2022; Emerald Group Publishing Limited
• Subjects: COVID-19; Decision making; Hotels & motels; Pandemics; Crisis management; COVID-19 pandemic; Expectancy theory; Lodging; Protection motivation theory
• ISSN: 0959-6119; 1757-1049
• DOI: 10.1108/IJCHM-07-2021-0889

Purpose Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis. Design/methodology/approach The research survey was conducted during the ongoing COVID-19 pandemic (August, 2020) in the USA to investigate consumers’ lodging intentions amidst the pandemic crisis. PLS-SEM and multiple regression were conducted to explore answers to proposed research questions. Findings The research finds that, during the pandemic crisis, consumers’ lodging consumption intentions are subject to both their internal protection motivation evaluations and the external prevention practices implemented by the lodging facilities regardless of property types and travel purposes. Notably, the research finds that consumers are willing to make efforts and pay extra for a safe stay at lodging facilities. Research limitations/implications This research contributes to the literature regarding the applications of PMT and expectancy theory from a crisis management perspective, and it provides implications and guidelines to the crisis management practices in the lodging industry. Originality/value The current research examines the specific protection motivation appraisal factors and prevention practices significantly impacting consumers’ decisions in terms of willingness to stay at various lodging facilities (hotels and non-hotel homestay/short-term rental properties) for different purposes (business and leisure) and to pay premiums for a safe stay.