Examining the Role of Family in Shaping Digital Entrepreneurial Intentions in Emerging Markets

• Published in: SAGE open Vol. 14; no. 1
• Main Authors: Nguyen, Phuong Ngoc-Duy, Nguyen, Huan Hong
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.01.2024; SAGE PUBLICATIONS, INC; SAGE Publishing
• Subjects: family support; emerging economies; digital entrepreneurship; self-efficacy; Entrepreneurial Event Model (EEM)
• ISSN: 2158-2440; 2158-2440
• DOI: 10.1177/21582440241239493

This research aims to scrutinize the impacts of perceived feasibility (PF), propensity to act (PTA), perceived desirability (PD), self-efficacy (SEE), and family support (FS) on digital entrepreneurial intentions (DEI). Applying the Entrepreneurial Event Model (EEM), this study employs a quantitative research approach to investigate the hypotheses. The sample of 344 valid observations comprises university students from an emerging economy, strengthening the study’s relevance to emerging markets. The findings regarding interaction effects were mixed, with FS presenting no moderating effect on the relationship between PF and PTA with DEI. Conversely, FS demonstrated a significant moderating role in the relationships of PD and SEE with DEI. This study significantly contributes to entrepreneurial literature by applying and extending the EEM model to digital entrepreneurship in emerging economies. The research also promotes societal development goals by underscoring the transformative power of digital entrepreneurship for inclusive and sustainable growth. Plain Language Summary Investigating Factors Affecting Digital Entrepreneurial Intentions in Emerging Economies: The Role of Family Why do people in developing countries want to start their own online businesses? In this study, we looked at factors like how confident they feel about it, how much they desire it, how feasible it seems, and whether they receive support from their families. We collected data from 344 university students in a developing country to better understand these factors. Family support is important, but it doesn’t always make a big difference when people think about starting an online business. However, when people really want to start a business or feel confident about it, family support plays a significant role in their decision. This research is essential because it helps us understand what motivates people to become online entrepreneurs in places where the economy is still growing. It also shows that online entrepreneurship can be a powerful force for making these economies grow and become more inclusive, which means more people can benefit.