Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia
This study aims to develop a predictive model of consumer behaviour in the context of environmental purchases. Each of three environmental behaviours consisting of 250 respondents was collected in Australia using a short-term longitudinal survey. This research is novel in several ways. First, the ar...
Saved in:
Published in | Journal of environmental planning and management Vol. 61; no. 12; pp. 2067 - 2093 |
---|---|
Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Abingdon
Routledge
15.10.2018
Taylor & Francis Ltd |
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | This study aims to develop a predictive model of consumer behaviour in the context of environmental purchases. Each of three environmental behaviours consisting of 250 respondents was collected in Australia using a short-term longitudinal survey. This research is novel in several ways. First, the article investigates the influence of self-determination on the relationship between the two normative components of attitude and behavioural intentions, which represent the integration of the Theory of Planned Behaviour and the Self-Determination Theory, to provide a nuanced understanding of the effects of intrinsically based motivation and extrinsically based motivation on behavioural intentions. Second, our work highlights the important role that planning plays in the translation of behavioural intentions into behaviour. The results show that the behaviour of consumers who report high levels of self-determination is strongly predicted by personal norms. Meanwhile, planning is a significant mediator of the effect of consumers' intentions on performing a given behaviour. |
---|---|
ISSN: | 0964-0568 1360-0559 |
DOI: | 10.1080/09640568.2017.1381590 |